EXTERIOR CON 2027 | Build · Scale

Phoenix / Scottsdale, ArizonaFebruary 26–28, 2027

Build a bigger business. Build a better life.

The premium summit for exterior-cleaning entrepreneurs who are done playing small — three days of main-stage strategy, tactical workshops, and the industry's next generation of operators, in the desert.

Join the Founding List See the Experience

Registered interest only — tickets are not yet on sale.

3Days
400+Entrepreneurs
5+Creator & Operator Speakers
1Live Concert
12+Tactical Workshops

The Philosophy

Build. Scale. Dominate.

Three days. One progression. This isn't a schedule label — it's the actual stages of building a major exterior-service company, in order.

FridayBUILD

Create Demand.

Master customer acquisition and create the foundation.

SaturdaySCALE

Build the Machine.

Build the people, systems, and financial infrastructure to grow.

SundayDOMINATE

Expand the Machine.

Master strategy, brand, expansion, and the path to your next major milestone.

Why This Exists

The exterior-cleaning industry outgrew its conferences.

Most trade conferences were built for a different generation, in a different decade — folding chairs, fluorescent lights, and panels about topics nobody's business actually runs on anymore.

The operators building real businesses right now — window cleaning, pressure washing, solar cleaning, and everything exterior — are younger, faster, and building in public. They're learning Meta ads, personal branding, and recurring revenue, not just how to bid a job.

EXTERIOR CON is built from scratch for that operator: more modern, more tactical, more creator-driven, more experiential, more social, and more ambitious than the conference you grew up going to.

The Experience

Three days. One summit. Zero downtime.

Main Stage

Keynotes from top creators and operators, produced like a real show — not a webinar with a podium.

Tactical Workshops

Small-room sessions on sales, Meta ads, hiring, ops, and recurring revenue you can implement Monday.

Sponsor Expo

Hands-on activations from the companies actually building tools for exterior-service businesses.

VIP Lounge

A dedicated space to reset, take meetings, and network away from the noise of the main floor.

Creator Access

Scheduled VIP time with speakers and creators — not just a rope line and a wave from the stage.

Networking

Structured and unstructured time built into every day to actually meet the room, not just sit in it.

Saturday Night Concert

The summit ends with a live concert. Business by day, festival energy by night.

Live Business Teardowns

Real companies, real numbers, torn down live on stage by operators who've been there.

Awards

Recognizing the operators actually building — growth, brand, and the businesses raising the bar.

90-Day Business Planning

Leave Sunday with a working 90-day plan, not just a notebook full of ideas.

Education

Every session maps to Build, Scale, or Dominate.

Friday01

BUILD

Create Demand.

Door-to-DoorOrganicAffiliate MarketingMetaGoogle

Day one is about customer acquisition — marketing, brand positioning, offers, door-to-door sales, lead generation, and the sales engine that takes you from $0 to $20K+ months.

Sample Sessions

The $0–$20K/Month Sales Engine
Brand Positioning & Irresistible Offers
Meta & Google Ads for Home Service
Sales Psychology & Closing

“I know how to create demand.”

BUILD isn't a beginner track — even $2M+ operators come back to sharpen their customer-acquisition engine.

Saturday02

SCALE

Build the Machine.

HiringOperationsSystemsAutomationFinance

Day two is about everything required to handle significantly more revenue without you becoming the bottleneck — hiring, training, SOPs, CRM, cash flow, and getting the owner out of production.

Sample Sessions

Hiring & Training Your First Real Team
Getting the Owner Out of Production
CRM, SOPs & Quality Control
Cash Flow, Margins & KPIs

“I know how to turn this into a real company.”

Sunday03

DOMINATE

Expand the Machine.

StrategyBrandExpansionLeadership90-Day Plan

Day three is strategic and aspirational — geographic expansion, brand, strategic partnerships and acquisitions, capital allocation, and what the owner's role looks like at every stage of growth.

Sample Sessions

Geographic & Multi-Market Expansion
Strategic Partnerships & Acquisitions
Building an Asset, Not Another Job
The Revenue Roadmap: $250K → $10M+

“I can see exactly where I'm going next.”

Sunday — Dominate

The Roadmap

What actually changes at each level.

Sunday's centerpiece: a milestone-by-milestone look at what changes as an exterior-service company grows — so you know exactly what you're building toward next.

$250K

Foundation

Establish the foundation.

$500K

Systems

Build management and repeatable systems.

$1M

Owner Role

Stop being the center of every operation.

$2.5M

Leadership

Build real leadership and departmental infrastructure.

$5M

Expansion

Think strategically about markets, brand, and expansion.

$10M+

Enterprise

Executive leadership, capital allocation, acquisitions, and long-term enterprise strategy.

An educational framework, not a rulebook — every business's path looks a little different.

Founding Creator Lineup

The people we're building this around.

We're assembling the biggest creators and operators in exterior cleaning to headline EXTERIOR CON. Nobody below is confirmed yet — this is the target lineup we're actively building toward, and we'll announce names publicly the moment they're locked.